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Every small business owner we’ve met over the last six months shares a similar story.
They started their e-commerce business to do something they love.
But somewhere along the way, they got buried under a mountain of tasks. It’s rough, they’re running the show alone. One person wearing every hat: marketing, logistics, customer service, finance, fulfillment.
The days are long, the to-do list never ends, and even on the good days, the question is always in the back of their mind:
“Am I focusing on the right things?”
That’s the reality for millions of solopreneurs and small e-commerce founders today.
They’re overextended, not underqualified. They’re doing everything right, yet still feel like they’re falling behind.
The Problem Isn’t Effort. It’s Overload.
The modern small business owner uses a variety of tools: Shopify, Google Ads, Meta, email marketing tools, spreadsheets, analytics dashboards. And the list keeps growing, with new AI startups popping up every week it seems.
All these tools were meant to help business owners grow, to make their life simpler. Instead, they’ve created more noise and more to-dos. There’s too much data, not enough insight. Too many tools, not enough time.
One business owner we talked to hit the nail on the head: “If something could just tell me what to focus on today, I’d pay for that in a heartbeat.”
Solo founders don’t need another analytics platform. They don’t need another thing added to their already full plate. They need something that takes tasks off it. They need a system that understands them, one that connects the dots, prioritizes what matters, and helps them get it done. From marketing to sales to operations to strategy. One hub.
The Emotional Weight of Doing It All
Running a small business alone isn’t just hard work, it’s also emotionally draining.
Every choice feels make-or-break. There’s no team to lean on, no expert to sanity-check a strategy, no one to say, “you’re on the right track.”
We heard words like lonely, exhausting, and never-ending more times than we could count.
Founders are not only looking for relief from busywork, they’re also looking for breathing room, focus, and strategic clarity. They want to get back to the work they love, not spend every evening buried in spreadsheets or campaign dashboards.
The “What Now?” Moment
Almost every conversation led back to the same frustration. You open your laptop, check your metrics, look at sales, and ask yourself:
“What now?”
That’s the question elsie exists to answer.
Our Mission
We built elsie to give every small business owner more time for what matters most.
We’re turning scattered data into automated actions, so founders can stop guessing and start growing.
Elsie connects your business stack, analyzes your data, and surfaces clear, prioritized steps you can take right now. But we don’t stop there. When possible, Elsie actually take action for you, automating repetitive tasks and removing busywork altogether.
We’re not just telling you what to do next - we’re doing it for you, so you can focus on running your business successfully. It’s like having a full team by your side.
No jargon. No dashboards to decipher. Just focus, clarity, and momentum.
Our Vision
We believe every small business deserves big power.
You shouldn’t need a full-time team to run a professional operation. You shouldn’t have to trade passion for burnout, or creativity for spreadsheets.
Elsie exists to lighten the load, to take work off your plate, not pile more on. Because when you remove the friction, small business owners can finally do what they set out to do: build something meaningful, not manage endless tools.
Because when you run a business alone, even one moment of clarity can change everything.
Sign up for the Waitlist to be the first to experience elsie AI.
