Elsie Just Got Smarter, Faster, and Easier to Use

2 minute read

Published Dec 19, 2025

We have rolled out a major set of improvements across Elsie AI, focused on three core areas our customers use every day: Chat, Website Health, and Marketing Gold.

These updates are all about reliability, clarity, and giving you more control while saving time.

Here is what is new.

A Better Chat Experience

We have made meaningful improvements to how Chat works behind the scenes and how it feels day to day.

What’s improved

  • Better overall stability and reliability

  • Stronger memory and context recall from your website and previous conversations

  • More relevant suggested prompts, follow-up questions, and clarifications

  • Improved handling of copy-paste from the chat

  • General UI and interaction polish throughout

The result is a chat experience that feels more consistent, more aware of your business, and easier to work with during longer conversations.

Marketing Gold That Gives You More Control

Marketing Gold now makes it easier to take your content anywhere and fine-tune it exactly how you want.

What’s new

  • Download images for any social media platform without worrying about cropping

  • A brand new editor that gives you granular control over any image you create

  • Keep image background intact while swapping out product shots

These updates make it faster to go from idea to final asset, without workarounds or re-creating content.

A Completely Overhauled Website Health

Website Health received its biggest update yet, especially for customers with large or complex sites.

Scan your entire website with ease

Large sites with hundreds of pages are now scanned seamlessly. The scanner works through your site in smart batches while you continue working elsewhere.

Smarter issue detection

Duplicate issues are now grouped together. Instead of seeing the same problem repeated on individual pages, you will now see a single issue for all pages with clear information about where it appears. For example, missing alt text on a site logo that appears on 47 pages will show up as one grouped issue.

Choose which pages to rescan

You can now select specific pages to rescan after making fixes. Pages are organized by type, such as product pages or blog posts, and searchable so you can find what you need quickly.

Never miss a completed scan

You will receive a notification when a scan finishes, even if you have navigated elsewhere in the app.

Better link and button checks

The scanner now detects more accessibility issues, including:

  • Links with no text, such as icon-only buttons without labels

  • Vague link text like “click here” or “read more”

  • Social media links that screen readers cannot identify

Cleaner results display

Issue cards have been redesigned to be easier to scan, better organized, and clearer about what needs to be fixed.

These improvements are live now. Log in to Elsie AI to explore the updates and let us know what you think. Your feedback continues to shape what we build next.

Your AI Partner for
E-commerce Growth

Elsie helps solo founders run their businesses smarter by handling the busywork so you can focus on what matters most.

Your AI Partner for
E-commerce Growth

Elsie helps solo founders run their businesses smarter by handling the busywork so you can focus on what matters most.